Introducing Aurora
The Intelligence Engine behind Our Operating System.
B2B influencer marketing is often treated like a social experiment. We treat it like a performance channel.
Powered by the Aurora Operating System, we ingest over 40 distinct signal inputs, including ICP engagement, predictive historical modelling, context from the brief, key TAL plus more!
Predictive Intelligence: Aurora ingests 40+ signal inputs—including account-level data, social engagement, brand tone and the campaign brief. This helps us model campaign success based on multiple variables.
Contextual Discovery: We ignore vanity metrics, using data-led signals to find the trusted voices your buyers actually listen to.
Omnichannel Reach: Because your buyers only spend 4% of their time on LinkedIn, Aurora maps a strategy across the entire digital ecosystem.
Outcome Pricing: We move influencers from a "social experiment" to a performance channel with pricing tied directly to your campaign and business goals.